Digital Marketing Career Track: Gain a Professional Diploma in Digital Marketing

Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more. Become a certified digital marketing professional with PBS

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  • 95% Hands-on
  • 94% Hired Rate
  • $0 if you don’t launch a career
  • One more
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  • EMI Facility
  • Industry Leaders as Faculty
  • Lifetime Assistance
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How PBS prepares you for a Data Science career

Build job-ready skills

Build in-demand Software Development skills. Develop a nuanced understanding of user needs in order to create products that are dynamic, easy to use, and delightful.

Develop a professional portfolio

Work on real-world projects and create a strong portfolio.

Launch your dream career

Get mentored 1:1 by an industry expert mentor. Get coached 1:1 by a dedicated career coach.

Data Science Career Track with Online Classroom

Design Career Track
with Online Classroom

6 months | ₹1,00,000/-

  • Learn from Top-Rated Faculty
  • 30 hours of interactive Online Classroom Sessions
  • 30 1:1 Mentoring Sessions
  • 15 1:1 Career Coaching Sessions
  • Unlimited TA access for doubt clarification
Design Career Track
with Classroom

6 months | ₹1,00,000/-

  • Learn from Top-Rated Faculty
  • 30 hours of interactive Online Classroom Sessions
  • 30 1:1 Mentoring Sessions
  • 15 1:1 Career Coaching Sessions
  • Unlimited TA access for doubt clarification

Curriculum - what you’ll learn

Unit 1

Introduction to Digital Marketing

  • Principles of Digital Marketing
  • Digital Research
  • Developing Objectives
  • Cultural Research
  • Connecting with the Customer

Unit 2

Social Media Marketing

  • Key Social Platforms for Digital Marketing
  • Growing and Engaging an Audience
  • Developing Data-Driven Audience and Campaign Insights
  • Setting up a Social Media Experience for a Business
  • Creating and Optimising Social Media Campaigns

Unit 3

Search Engine Optimisation

  • SEO Fundamentals
  • Keywords and SEO Content Plan
  • Measuring SEO Performance
  • Aligning SEO and Business Objectives
  • Optimise Organic Search Ranking

Unit 4

Content Marketing

  • Content Marketing Concepts and Strategy
  • Developing a Content Marketing Plan
  • Publishing and Distributing Content
  • Using Content Research to Find Opportunities
  • Creating and Curating Content
  • Metrics and Performance

Unit 5

Paid Search (PPC) using Google Ads

  • Fundamentals of Paid Search
  • Search Campaign Management
  • Paid Search Campaign Measurement
  • Paid Search Campaign Creation with Google Ads

Unit 6

Display and Video Advertising

  • Fundamentals of Display and Video Advertising
  • Google Display Network and Video Ad Formats
  • Creating and Managing a YouTube Channel
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Measurement and Optimisation

Unit 7

Email Marketing

  • Prototyping & Testing
  • Email Marketing Fundamentals
  • Email Design Testing and Optimising an Email Campaign
  • Tools and Strategy
  • Creating an Effective Email Campaign
  • Marketing Automation

Unit 8

Website Optimisation

  • Web Design and Website Optimisation
  • Design Principles and Website Copy
  • Publishing a Basic Website
  • User-Centred Design and Website Optimisation
  • Website Metrics and Developing Insight

Unit 9

Analytics with Google Analytics

  • Web Analytics Fundamentals
  • Creating and Configuring a Google Analytics
  • Account Monitoring Campaigns with Google Analytics Reports
  • Setting Goals with Google Analytics
  • Analysing and Recording Google Analytics Data

Unit 10

Digital Marketing Strategy

  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy

Meet our mentors

Our world-class mentors are hand-picked for their experience and love of teaching. In addition to certification, we give you the tools you need to build and maintain your career. Throughout this programme, you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.


Get the perfect job with unlimited 1:1 career coaching

Career-focused course material is paired with personal coaching calls to help you land your dream job. You’ll have 6 scheduled calls, with unlimited access to more for upto 6 months after completing the program.

  • Create a successful job search strategy
  • Build your Digital Marketing Portfolio
  • Find the right job titles and companies
  • Craft a Digital Marketing resume and LinkedIn profile
  • Ace the job interview and portfolio walkthrough
  • Negotiate your salary
Read Job Guarantee Terms

Our graduates have been hired by

Student 1Sr. Technical Program Manager

The mentorship from top Fullstack developer is valuable. Great hands-on practice and review process for capstone projects!

Student 2Consultant, Jr. Developer

PBS has really developed a unique concept of mentor-mentee learning Full Stack through an online mode.

Student 3Associate Developer

PBS really helped me to start using data science skills that helps me find a more relevant Full Stack Developer role.

Is this program right for me?

This Marketing Career Track is for:

everyone who wishes to make things beautiful, organized and user friendly.

Do I need a background or work experience in design?

No background in design is required. Most students in this course:
(1) Will have completed a bachelors degree in any discipline, AND
(2) Can demonstrate strong Marketing and communication skills.

Not sure if your background is a fit?

Write to us at wecare@localhost.
our Admissions Counsellor will help you think through the decision.

Prefer a phone call?

Get on a call right away with one of our Admissions Counsellors.
Call us at +91 9849036024

Upcoming Web Development start dates

We offer both Weekdays and weekend Design Career Track programs so you can choose the option that best fits your life. Students in the Weekday program attend classes between 8 am to 5 pm IST Monday through Friday. Students in the weekend program attend class Saturday and Sunday.

Nov 30, 2020


11/18/20 – 11/19/20

Enrollment deadline:


6 months

Monday – Friday
8 am to 5 pm IST

Nov 30, 2020


11/18/20 – 11/19/20

Enrollment deadline:


6 months

Saturday – Sunday
8 am to 5 pm IST

The Admission Process

In three simple steps, you can start your journey towards a Design career.

  • submit-your-application

    Fill out our application form to get started. There is no application fee. It takes about 4-5 minutes. You can expect a reply within 2-3 business days.

  • clear-the-challenge

    If it’s a fit, we’ll send you a challenge to test your statistics and programming knowledge. Applicants spend between 15 mins to 3 hours on the challenge.

  • reserve-your-spot

    If you pass the challenge, we will send you a registration link. You will need to pay 25,000 to confirm your spot in the cohort and choose the payment plan for the balance payment. No cost EMI option available.

  • join-the-program

    You'll be one of the fewer than 20% of applicants who secured a spot in the Career Track Programe. Congratulations!

Frequently Asked Questions

What are the eligibility criteria and terms for the job guarantee?

A career transition into FullStack is exciting but involves focused and consistent effort. We are thrilled to have your back on this journey and ask for an equal commitment from you. In order to be eligible for this job guarantee, you must:
• be 18 years or older.
• hold a bachelor’s degree from an accredited institution OR be in the final year of your bachelor’s degree.
• be proficient in spoken and written English, as determined by initial interactions with our Admissions team.
• be eligible to legally work in India for at least 1 year following graduation from the program
• be able to pass any background checks associated with jobs that you apply for
• apply to positions, dedicate sufficient time and effort, and follow the job search process recommended to you by our career coaches.

<span”>Read the full eligibility criteria and terms here

How does the pricing work?

There are 2 payment options (both of which come with our job guarantee as long as you meet eligibility requirements):
EMI: You pay INR 25k upfront to confirm your spot in the cohort and rest is paid as zero interest EMI through ZestMoney. This works out to INR 14,167 per month for 12 months.
Upfront payment: You pay INR 25k upfront to confirm your spot in the cohort and the balance 1.7L is paid as a single payment before the course starts.

I need help with payments. Do you offer to finance?

We have partnered with ZestMoney to enable you to pay using zero % interest financing. While enrolling for a course you can choose the EMI option to pay.

What is included in the course price?

We not only provide content to help you get a FullStack job quickly, we want you to have more impact on the role that you land.
Your tuition includes:
500-600 hour curriculum of technical and career materials curated by industry experts.
Weekly 1-1 video calls with your personal mentor.
Access to an exclusive community of mentors, career coaches, and peers.
Dedicated community managers to answer questions and give feedback on projects within a day.
Personalized feedback to help you polish your resume, portfolio, and social profiles.
1-on-1 sessions with a FullStack Development career coach to personalize your pitch and job-search strategy.
1-on-1 mock interviews (behavioural and technical)
100% money-back guarantee if you can’t find a job within six months of course completion.
All taxes and fees.

How many hours of work will it be?

The FULLSTACK Career Track is a 500-600 hour course. Most students complete the course in 6 months, working 15-20 hours per week.
You should expect to take the full 6 months but can aim to complete in less time if you are: highly proficient in design; are ready to devote more time per week to complete the curriculum materials, and are driven and disciplined with managing your study schedule.

What does the curriculum contain and how do I know it is the best?

We work with industry experts to determine the most relevant data science topics, and find the best resources on each topic (e.g. videos, tutorials, lectures).
Note that many of the videos and resources in the curriculum are not created in-house by us. Instead, we find and curate the best resources available on the subject. Think of us as a college professor who creates a syllabus by combining the best textbook chapters, articles, papers, and projects (instead of teaching from only her own textbook).
We believe the curated curriculum is our unique strength. By standing on the shoulders of giants, we’re able to update the curriculum frequently and always teach the latest tools and technologies.

What are specializations?

Once you complete your first capstone project, you will have the option to choose a specialization. Specializations are areas of focus that allow you to adapt your learning experience to a particular career path. You can choose one of three tracks that align with your career goals and area of interest: Business Insider, The Generalist Track and Advanced Machine Learning track.
Based on your choice, you will focus on that particular specialization and focus your second capstone project around that topic.

What kind of support can I expect?

You’ll have support from:
Your mentor: a data science expert who will provide weekly 1:1 guidance and accountability in a 45-minute video call at a time that works for your busy schedule.
Community teaching assistants: to give you dedicated help when you’re stuck, and detailed feedback on each project.
Career coaches: to help you with resume reviews, mock interviews, job search strategy etc.
Springboard student advisors: to answer questions, discuss goals and provide tips and support on any aspect of the program.
And finally, your classmates: with whom you can form study groups, get feedback, and work on projects together!

How do I earn a certificate of completion?

We will provide certificates of completion to all the participants who successfully complete the course and all the projects. We also have integration with LinkedIn, so you can display a verified certificate on your LinkedIn profile.

Is this course conducted online or in-person?

All our courses take place entirely online. All you need is an Internet connection.

Are there any prerequisites for this course?

You should have a strong background in probability & statistics and should be comfortable enough in programming to pick up a new language using resources on the web.

What does lifetime access to my PBS account mean?

Once you complete the course, you’ll have lifetime access to your Product Leadership Academy account, including the online community and office hours. We’ll even provide you with an additional six months of access to external resources upon request. Whenever our course development team updates the curriculum, you’ll see it too. Lifelong learning guaranteed.

How does the admission process work?

Spots are limited and we accept candidates on a rolling basis. We have a multi-step application process. The first step involves a 4-5 minute questionnaire to learn about your prior education and work experience. Based on your responses, we might ask for additional information — e.g. a brief phone interview, or a quick coding and statistics challenge – just to make sure the FULLSTACK Career Track is a good fit for you.